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Change in Principal Officer


Date of change 01 Nov 2020
Age 49
Gender Female
Nationality Malaysia
Type of change Appointment
Designation Chief Executive Officer


Major/Field of Study
Additional Information
i) ICF (International Coaching Federation) Trained and Certified Professional Coach ( 2010)
ii) Bachelor of Business Administration(BBA) with First Class Hons. (1995)(Finance and Investment)
•	Corporate Coach Academy Malaysia
•	University Utara Malaysia
- Completed Leadership Program under L’Oreal Paris in France 2013 and Sara Lee International with IMD Switzerland in 2007.
-Multiple Regional and Int'l Award Winners for Brand & Marketing Campaigns.
Working experience and occupation
- Sept 2019 to Oct 2020 : Consultant with myNEWS Retail Sdn Bhd with focus on Business Strategies and Process Streamlining
- February 2017 to July 2019: Chief Operating Officer for Etika Sdn Bhd. Commercial & P&L Responsibilities for Etika Sdn Bhd  which consist of Etika Distribution S/B. Etika Vending S/B, Etika Fresh Milk S/B and Etika Private Limited for Singapore.  Full Commercial Scope for Malaysia, Brunei and Singapore.  
- July 2014 to August 2016: General Manager for Disposable Soft Goods (M) S/B and Disposable Soft Goods Private Limited Singapore which are  wholly owned by Disposable Soft Goods International ( public listed in Thai Stocks Exchange). Country Head for Malaysia, Brunei  and Singapore.  Full Commercial, Manufacturing and Export  with full P&L responsibilities. 
- April 2012 to May 2014: General Manager for Consumer Division for Loreal Malaysia Sdn Bhd (60% Revenue Contribution) with scope of P&L responsibility and direct control of Sales, Customer Relationship, Marketing, Finance and Trainers. 
- July 2000 to Oct  2011 : Joined Sara Lee Malaysia as Marketing Manager, promoted to Marketing Director in 2003 with scope in Marketing, Innovation, R&D, Regulatory, QA and Corporate PR. Assumed additional responsibilities as Director to Sara Lee South East Asia S/B. Board Member for both companies.
- July 1995 to June 2000 : Started as Management Trainee  Unilever Malaysia S/B and promoted to Brand Manager in within 3 years with focus in full 360 Brand Development and Management.
Directorships in public companies and listed issuers (if any)
Family relationship with any director and/or major shareholder of the listed issuer
Any conflict of interests that he/she has with the listed issuer
Details of any interest in the securities of the listed issuer or its subsidiaries

Remarks :
She is appointed as Chief Executive Officer - Retail with effect from  1 November 2020.

Announcement Info

Stock Name MYNEWS
Date Announced 30 Oct 2020
Category Change in Principal Officer
Reference Number C04-28092020-00004