| Working experience and occupation |
From May 2019 to current, Salem is the Managing Director and CEO of Ceylon Tobacco Company PLC ("CTC"), Sri Lanka. He has led CTC in one of its most challenging periods in the history of CTC with regards to the economy, delivering business and people results. During Salem tenure, CTC achieved significant milestones in its corporate governance framework, talent strategy and ESG agenda with a specific focus on becoming the first seed-to-smoke end market to achieve carbon neutrality within the BAT p.l.c. Group.
Salem joined BAT in 1998 as Country Manager in Jordan and Area Group Brand Manager for the Middle East. He later held the positions of Area Head of Strategy in BAT Middle East from 2006-2008, Global Senior Brand Manager in BAT UK from 2008-2011, Director Brand Marketing in BAT South Korea from 2011-2015 and Head of Brand Marketing in BAT Indonesia. |