Dato' Cheah has more than thirty (30) years of experience in the fast-moving consumer goods industry, primarily in the areas of sales and marketing and business re-engineering. Prior to joining the Group, he held various senior sales and marketing positions in companies such as Rothmans of Pall Mall Berhad, British American Tobacco Malaysia Berhad and Carlsberg Breweries Malaysia Berhad. He then went to head the sustainable development division at IRIS Corporation Berhad for five (5) years.

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Direct interest: Nil 
Indirect interest: 433,333

Note:
(1) 	400,000 ordinary shares of which deemed interest by virtue of the shareholding of his spouse. 
(2) 	33,333 warrants of which deemed interest by virtue of the shareholding of his spouse.