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Change in Boardroom


Date of change 01 Apr 2023
Age 37
Gender Male
Nationality Malaysia
Type of change Redesignation
Previous Position Executive Director
New Position Group Chief Executive Officer
Directorate Executive


Major/Field of Study
Additional Information
Bachelor of Commerce
University of Melbourne, Australia

Working experience and occupation
Dato' Sri Chiang Fong Seng is a forward-looking man who spearheaded Bonia Corporation Berhad's acquisition of Braun Buffel Southeast Asia in 2012 and, subsequently, shares from the brand's principal company in Germany, he helms the business and brand direction of 3 major brands under the Bonia Group: Braun Buffel, Bonia and Renoma Paris. Today, under his leadership, the 3 brands boast over 150 points of sales globally.

He joined Bonia Group in year 2008 initially as Personal Assistant to the Founder and Group Executive Chairman, from whom he learnt the trade from managing factory supply chains to product design, sales, marketing and business development.His responsibilities were expanded across Bonia Group over the years with his involvement in the Groups strategic planning and sustainability initiatives.

A visionary leader who has served the Bonia Group for over 14 years, he was instrumental in transitioning Bonia from a product-driven brand to a lifestyle-orientated one, increasing the relatability of the brand and range of products it can offer, keeping them relevant through evolving lifestyle and design trends.

He is a staunch supporter of brands and talents that add value to the community. He was appointed as a Committee Member of Federation of Malaysian Fashion Textiles and Apparel (FMFTA) since its launch in October 2019, and holds the position as Treasurer.

He was conferred Darjah Kebesaran Sultan Ahmad Shah Pahang Yang Amat Di Mulia - Peringkat Pertama Sri Sultan Ahmad Shah Pahang (SSAP) which carries the title Dato' Sri in year 2013. 

He holds directorships in several subsidiaries of the Company and does not have any other directorships of public companies.
Family relationship with any director and/or major shareholder of the listed issuer
Dato' Sri Chiang Fong Seng has family relationships with Chiang Sang Sem, Datuk Chiang Heng Kieng, Dato' Sri Chiang Fong Tat, Chiang May Ling, and Chiang Fong Xiang (Directors of Bonia Corporation Berhad).
Any conflict of interests that he/she has with the listed issuer
Details of any interest in the securities of the listed issuer or its subsidiaries
Bonia Corporation Berhad: 6,148,014 ordinary shares (Direct)

Remarks :
Dato' Sri Chiang Fong Seng has been re-designated to "Group Executive Director/Chief Executive Officer" (also known as Group Executive Director/CEO) of Bonia Corporation Berhad effective from 01 April 2023

Announcement Info

Stock Name BONIA
Date Announced 03 Apr 2023
Category Change in Boardroom
Reference Number C03-14032023-00019

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